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商品編號： MH0022 出版日期： 2014/01/03 作者姓名： Rothaermel, Frank T.;Taylor, Seth;Arthaud-Day, Marne L. 商品類別： General management 商品規格： 15p 再版日期： 地域： United States 產業： Retail trade;E-commerce;Mobile devices 個案年度： -
商品敘述：
The case is written from the perspective of Jeff Bezos, CEO of Amazon.com, as he ponders the company''s strategy over the next several years. At one point, Bezos believed there was room in the marketplace for the Kindle as a dedicated e-reader alongside tablets and laptops. Since its introduction in 2010, however, Apple''s iPad has become the all-in-one vehicle for digital content, and competition in the mobile device industry has risen sharply.
涵蓋領域：
Innovation;Leadership;Business models;Corporate strategy
相關資料：
Case Teaching Note, (MH022T), 11p, by Frank T. Rothaermel, Seth Taylor, Marne L. Arthaud-Day
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